Privacy policy
Effective Date: May 14, 2026
At Rari (“Rari”, “we”, “our”, or “us”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, interact with us, or use any related services (collectively, the “Services”).
By accessing or using our Services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Personal Information You Provide
When you use our Services, we may collect personal information including:
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Full name
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Email address
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Phone number
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Shipping and billing address
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Payment information
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Order history
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Account login details
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Date of birth or birthday month
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Product reviews, ratings, survey responses, and customer support submissions
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Any information submitted through forms, quizzes, promotions, giveaways, or referral programs
You may also provide information related to gift recipients or third parties when placing orders.
If you create an account with Rari, we may store information associated with your account to provide a faster and more personalized shopping experience.
If you submit product reviews, testimonials, or other public content, that information may become publicly visible. Please exercise caution when sharing personal information in public areas of our Services.
Automatically Collected Information
When you browse our website, we may automatically collect:
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IP address
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Browser type and version
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Device information
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Operating system
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Website activity and browsing behavior
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Products viewed or added to cart
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Referral URLs
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Time spent on pages
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Cookies and tracking identifiers
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Approximate location information derived from IP address
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Email engagement data such as opens, clicks, and interactions with marketing communications
This information helps us improve website performance, customer experience, fraud prevention, analytics, advertising, and marketing efforts.
Information Collected Through Tracking Technologies
We and third parties may use cookies, pixels, web beacons, SDKs, and similar technologies to automatically collect information about your interactions with our Services, advertisements, and emails.
We may also collect information from abandoned shopping carts or incomplete checkouts in order to send reminder emails or SMS messages encouraging you to complete your purchase.
2. Cookies & Advertising Technologies
We use cookies, pixels, web beacons, and similar tracking technologies to:
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Remember your preferences and cart activity
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Improve website functionality and performance
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Analyze traffic and customer behavior
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Personalize product recommendations
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Deliver relevant advertisements and marketing communications
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Measure campaign effectiveness
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Retarget visitors across advertising platforms
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Understand engagement with our products, emails, and promotions
Third-party platforms such as Shopify, Google, Meta, Klaviyo, analytics providers, advertising partners, and social media platforms may also use cookies and similar technologies through our Services.
Examples of cookies that may be used include session cookies, cart cookies, analytics cookies, and advertising cookies.
You can disable cookies through your browser settings, though some features of the website may not function properly.
3. Sale, Sharing & Targeted Advertising Disclosure
Certain privacy laws define “sale,” “sharing,” and “targeted advertising” broadly. While Rari does not sell personal information for monetary compensation, we may disclose certain identifiers, browsing behavior, device information, and commercial information to advertising networks, analytics providers, and social media platforms for marketing, analytics, and targeted advertising purposes.
These disclosures may be considered “sharing” or “targeted advertising” under certain U.S. state privacy laws.
You may have the right to opt out of these activities depending on your state of residence.
4. Do Not Track Signals & Global Privacy Controls
Some browsers offer a “Do Not Track” (“DNT”) feature that signals to websites that you do not want to have your online activities tracked. Because there is currently no consistent industry standard for responding to DNT signals, our website may not respond to such signals at this time.
Where legally required, we may recognize browser-based opt-out preference signals such as the Global Privacy Control (“GPC”).
5. How We Use Your Information
We use your information to:
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Process and fulfill orders
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Provide customer support
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Manage your account
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Send order confirmations and shipping updates
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Improve our products, services, and website experience
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Detect and prevent fraud or unauthorized activity
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Personalize recommendations and shopping experiences
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Conduct analytics and performance tracking
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Send promotional emails, SMS, and marketing communications (where permitted by law)
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Recover abandoned carts and incomplete checkouts
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Measure advertising effectiveness and engagement
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Operate promotions, referral programs, giveaways, or loyalty experiences
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Comply with legal obligations and enforce our Terms of Service
6. Marketing Communications & SMS Compliance
By subscribing to our newsletter or providing your contact information, you may receive marketing communications from Rari including:
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Product launches
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Restocks
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Exclusive drops
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Promotions
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Brand updates
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Personalized recommendations
You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.
SMS & Mobile Information
By providing your phone number and opting into SMS communications, you consent to receive recurring automated promotional and transactional text messages from Rari. Message frequency may vary. Standard message and data rates may apply.
Consent to receive marketing messages is not a condition of purchase.
You may opt out at any time by replying STOP to any SMS message or by contacting us directly.
No mobile information, including phone numbers, SMS consent, or opt-in data, will be shared with third parties or affiliates for marketing or promotional purposes.
7. Payment Information
Our store may be hosted on Shopify or other secure e-commerce platforms. Payments are processed through secure third-party payment gateways compliant with PCI-DSS standards.
We do not store complete credit card details on our servers.
8. Sharing Your Information
We may share your information with trusted third parties only when necessary to operate our business and provide Services, including:
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Payment processors
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Shipping and logistics partners
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Email and SMS providers
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Analytics providers
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Marketing and advertising platforms
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Fraud prevention and security partners
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Customer support tools
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Loyalty, referral, or promotional program providers
These service providers are only permitted to use your information for the services they perform on our behalf.
We may also disclose information:
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To comply with legal obligations
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To respond to lawful requests by public authorities or law enforcement
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To protect our rights, users, or business
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In connection with a merger, acquisition, financing, restructuring, or sale of assets
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To investigate fraud, abuse, or security concerns
We may also share aggregated or de-identified information that cannot reasonably identify you.
9. California Privacy Rights
If you are a California resident, you may have certain rights under the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”), including the right to:
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Request access to personal information we collect about you
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Request correction of inaccurate personal information
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Request deletion of your personal information
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Request information about how your data is collected, used, disclosed, sold, or shared
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Request a portable copy of your data
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Opt out of certain data sharing or targeted advertising practices
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Limit certain uses of sensitive personal information where applicable
We will not discriminate against you for exercising your privacy rights.
To exercise your privacy rights, contact us using the information provided below.
10. Nevada Privacy Rights
Nevada residents may request that we do not sell certain personal information covered under Nevada privacy law.
To submit such a request, please contact us using the contact information below.
11. Your Privacy Rights & Data Requests
Depending on your jurisdiction, you may have the right to:
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Access your personal information
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Correct inaccurate data
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Request deletion of your information
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Withdraw consent for marketing communications
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Request a copy of your data
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Restrict or object to certain processing activities
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Opt out of targeted advertising or data sharing activities
You may also request to update, modify, deactivate, or delete your account and associated personal information by contacting us directly.
We may request additional information to verify your identity before processing privacy-related requests.
We may retain certain information where required by law or for legitimate business purposes.
Depending on your state of residence, you may also have the right to appeal a decision regarding your privacy request.
12. Financial Incentives & Promotional Programs
Rari may offer discounts, promotional codes, early access opportunities, loyalty programs, referral incentives, birthday rewards, or similar promotional benefits in exchange for your participation in marketing programs or submission of personal information.
Participation in these programs is voluntary, and you may opt out at any time by following the unsubscribe instructions in our communications or by contacting us directly.
13. Data Retention
We retain personal information only for as long as necessary to:
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Fulfill orders and provide Services
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Comply with legal and tax obligations
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Resolve disputes
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Enforce agreements
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Maintain business records
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Prevent fraud and enforce security measures
14. Data Security
We implement industry-standard security measures designed to protect your personal information, including SSL encryption and secure payment processing.
However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
15. Third-Party Services & Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those external sites.
We encourage users to review the privacy policies of any third-party services they access.
16. Children’s Privacy
Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13 or knowingly sell or share personal information belonging to individuals under 18.
If we become aware that we have collected information from a child without appropriate consent, we will delete it promptly.
17. International Users
If you access our Services from outside the United States, please note that your information may be transferred to and processed in the United States where privacy laws may differ from those in your jurisdiction.
By using our Services, you consent to such transfers where permitted by law.
18. Governing Law
This Privacy Policy and any disputes related to it shall be governed by and construed in accordance with the laws of the United States and the State of California, without regard to conflict of law principles.
19. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
Updated versions will be posted on this page with a revised effective date.
Continued use of the Services after changes are posted constitutes acceptance of the updated policy.
20. Contact Us
If you have any questions regarding this Privacy Policy or your personal information, please contact us at: